Rising
savings
up to40%
Valid 06.10 – 23.11.2026 incl. · T&Cs apply
Statement
earrings
up to50%
on selected drop & stud earrings
Valid 01.09 – 30.11.2026 incl. · T&Cs apply
Seasonal
Sale
up to60%
Bracelets & pearls · 01.08 – 30.11.2026 incl.
usgoldapp Care App
Add a piece.
Get its care plan.
£1,290£1,590
£640
Care plan£1,450
Care plan£395£465
£1,180
Care plan£1,620
Care plan£720£860
£3,950£4,400
£1,340
Care plan£520
Care planFine jewellery from London’s historic jewellery quarter, with expert care for as long as you own it.
Every piece over 1 g is independently tested and hallmarked by a UK assay office, so its purity is guaranteed.
Our gemmologists and goldsmiths work in London’s jewellery quarter, where gold has been worked for centuries.
Each item comes with a personal care plan written by our Care App for its metal, carat and stones.
Recycled gold wherever possible, and only conflict-free diamonds covered by the Kimberley Process.
Bring any usgoldapp piece back once a year for a complimentary professional clean and setting inspection.
Fully insured, signed-for delivery in discreet packaging, or collect in person from our studio.
Add a ring, a chain or a pair of earrings in a few taps. The app identifies the metal, carat and stones, then writes a personal care plan: how to clean it, how often, what to avoid and when it needs a professional check.
Choose the type, metal, carat and gemstone, or pick a piece from our catalogue.
Step-by-step cleaning written for that exact combination of metal and stone.
Gentle nudges when a clean, a rhodium re-plate or a claw check is due.
Know what to take off before the gym, the pool, gardening or bed.
Photos, receipts, hallmarks and valuations in one place, ready for insurance.
Your collection belongs to you. No ads, no selling of data, ever.
Lukewarm water, mild washing-up liquid and a baby toothbrush clean better than any dip, and they are safe for solid gold.
Read moreChlorine slowly attacks gold alloys and cold water shrinks fingers. Two good reasons to leave rings in a locker.
Read moreDiamonds scratch gold, and gold scratches gold. Separate compartments and fastened clasps prevent most damage.
Read moreDiamonds love a soapy soak. Pearls, opals and emeralds never get one. Each stone has its own rules.
Read moreA knotted chain needs two pins and patience. Pulling makes the knot tighter and can kink the links for good.
Read moreTen minutes on a jeweller’s bench can catch a worn claw before you lose a diamond.
Read more
