Gold care, made simple

Six habits that keep gold bright for a lifetime, from our goldsmiths’ bench to your bathroom shelf.

Quick reference

The golden rules

  1. 01

    Last on, first off

    Put jewellery on after perfume, lotion and hairspray, and take it off before anything else.

  2. 02

    Never swim in gold

    Chlorine and salt water attack alloys and loosen settings. Cold water makes rings slip off.

  3. 03

    One piece, one space

    Store pieces separately and fasten every clasp to prevent scratches and knots.

  4. 04

    Soft water, soft brush

    Lukewarm soapy water and a baby toothbrush are all solid gold needs.

  5. 05

    No DIY “hacks”

    Toothpaste, baking soda, vinegar and bleach all do more harm than good.

  6. 06

    Check-ups matter

    Book a professional setting check every 6–12 months for stone-set pieces.